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World music at the BBC World Service, 1942-2008

Public diplomacy, cosmopolitanism, contradiction

Bibliographic Data

ID11267883
AuthorsJason Toynbee (OPEN UNIVERSITY, MILTON KEYNES, UK,, corresponding author), Farida Vis (Loughborough University, corresponding author)
Year2010
Volume32
Issue4
Pages547-564
Publication date2010-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia Culture & Society (JOURNAL)
Journal identifiersISSN: 0163-4437 • E-ISSN: 1460-3675
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0163443710367691
OpenAlexW1965886928
LanguageEN
Citations received4
References cited14

Music plays an important role in the BBC World Service. This article shows how, across sixty five years, notionally global music has been broadcast as a pragmatic way of reaching audiences beyond Britain. There is a contradiction here. The scheduling of 'world music' undoubtedly represents a cosmopolitan imperative to embrace cultural difference. Yet it is also an instrumental means of framing programmes and appealing to those audiences which are particularly significant for the funders of the Service, namely the British Foreign and Commonwealth Office. Through analysis of music programming and commentary at three conjunctures (World War Two, the 1980s and the contemporary period) a changing, yet in certain respects continuous, pattern in the use of music for public diplomacy is discerned. The article concludes by suggesting that \noptimistic readings of cosmopolitanism fail to account sufficiently for the contradictions at stake here, contradictions which arise from persisting unequal relations of global power

Commonwealth · Contradiction · Cosmopolitanism · Diplomacy · Epistemology · Framing (construction · Media studies · Political science · Politics · Sociology · Diverse Musicological Studies · History · Law · Music History and Culture · Musicology and Musical Analysis · Philosophy

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Unique citing works4
Citations per year0,25
Citation span2010 - 2016 (7)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 4

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