Global corporate cultural capital’ as a drag on glocalization

Disneyland’s promotion of the Halloween Festival

Bibliographic Data

ID11267897
AuthorsSunny Sui-Kwong Lam (0000-0001-9411-8517, Chinese University of Hong Kong, corresponding author), Sunny S K Lam (Chinese University of Hong Kong)
Year2010
Volume32
Issue4
Pages631-648
Publication date2010-07-01
Open AccessYes
TypeARTICLE
VenueMedia Culture & Society (JOURNAL)
Journal identifiersISSN: 0163-4437 • E-ISSN: 1460-3675
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0163443710369294
OpenAlexW1973542255
LanguageEN
Citations received6
References cited18

Three teenagers enter the lobby of a nostalgic American-style, castle-like haunted hotel when its front entrance opens up for their adventure. Suddenly the two naughty boys slip out of the hotel, lock the door and shut the girl inside alone. She is frightened and shouts to them to open the door until she hears creepy noises from a piano that is being played though the piano stool is empty. She is too scared to scream and runs upstairs to the dark corridor while the two naughty boys laugh unstoppably outside. The girl is scared again by a bed that floats in the air, swinging gently, and a flying tap that runs water by itself in front of a leaking bath. Finally, she comes out of the hotel unscathed, but with her head turned through 180 degrees. The two naughty boys, still rejoicing over their prank, are scared by her incredibly ghostlike appearance

Adventure · Advertising · Art · Art history · Business · Girl · Media studies · Piano · Sociology · Visual arts · History · Media Studies and Communication · Media, Gender, and Advertising · Psychology · Social and Cultural Dynamics

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