Viral manhood
Niche marketing, hard-boiled detectives and the economics of masculinity
Bibliographic Data
| ID | 11267940 |
|---|---|
| Authors | Brenton J Malin (0000-0003-3610-3768, University of Pittsburgh, corresponding author) |
| Year | 2010 |
| Volume | 32 |
| Issue | 3 |
| Pages | 373-389 |
| Publication date | 2010-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media Culture & Society (JOURNAL) |
| Journal identifiers | ISSN: 0163-4437 • E-ISSN: 1460-3675 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/0163443709361168 |
| OpenAlex | W1999900696 |
| Language | EN |
| Citations received | 9 |
| References cited | 31 |
Biology · Masculinity · Niche · Sociology · Cinema and Media Studies · Crime and Detective Fiction Studies · Digital Games and Media · Gender Studies · Ecology
Contextual Materialism
Exploring Hybrid Masculinities of the Male Characters in Okpewho’s the Last Duty
A very popular blog
Rethinking Masculinity Studies
Communicating with Objects
Cutting, Driving, Digging, and Harvesting
Durable participants
Jon Hamm's post- Mad Men persona and representations of hegemonic masculinity
I'm about to get my tamp on.' Framing tampons in We Media promotion posts targeting Chinese females
Scripting the Black Masculine Body
Rape on Prime Time
Adventure, Mystery, and Romance
Film and Television After DVD
From Pong to Planet Quake
Convergence Culture
Gumshoe America
Constructing Masculinity
The strange discourse of The X‐Files
Drive-By Programming Niche Marketing to the Channel Surfer on TNT, MTV, and CNN
Publishing Flow
Console video games and global corporations
Brass Balls
Theorizing Masculinity With/In the Media
Your Sister in St. Scully”
Technological Change as Historical Process
Stories for [Boys] Girls
Critical Industrial Practice
Hegemonic masculinity on the mound
Manliness and Civilization
| Unique citing works | 9 |
|---|---|
| Citations per year | 0,56 |
| Citation span | 2010 - 2024 (15) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 9 |