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Distinctions in the media welfare state

Audience fragmentation in post-egalitarian Sweden

Bibliographic Data

ID11268032
AuthorsJ Lindell (0000-0001-6689-0710, Karlstad University, corresponding author), Jan Fredrik Hovden (0000-0002-9133-5580, University of Bergen)
Year2018
Volume40
Issue5
Pages639-655
Publication date2018-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia Culture & Society (JOURNAL)
Journal identifiersISSN: 0163-4437 • E-ISSN: 1460-3675
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0163443717746230
OpenAlexW2774799037
LanguageEN
Citations received40
References cited42

This study draws on Pierre Bourdieu’s sociology of culture in order to shed new light on the ongoing fragmentation of media audiences and users. We use a multiple correspondence analysis on national survey data (n = 1604) collected in Sweden in 2015–2016 to (1) create a statistical representation of the contemporary Swedish class structure and proceed to (2) analyze the distribution of a broad range of media practices and media preferences in that space. Results show that social groups reproduce their social status by monopolizing distinct media repertoires. We are able to show that class matters for how people orient themselves in an increasingly high-choice media environment – even in a so-called media welfare state. Following the results of our media-sociological approach, we introduce the concept of audience islands which promotes a non-media-centric understanding of the fragmentation of society and media audiences

Contemporary society · Fragmentation (computing · Media content · Media studies · Multimedia · Political science · Politics · Social media · Social science · Sociology · Welfare · Welfare state · Computer Science · Law · Media Studies and Communication · Social and Cultural Dynamics · Social Media and Politics

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Unique citing works40
Citations per year4,44
Citation span2017 - 2026 (10)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 40

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