Theorizing media production
The poverty of political economy
Bibliographic Data
| ID | 11268243 |
|---|---|
| Authors | Paul Dwyer (0000-0002-4590-9993, University of Westminster, corresponding author) |
| Year | 2015 |
| Volume | 37 |
| Issue | 7 |
| Pages | 988-1004 |
| Publication date | 2015-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media Culture & Society (JOURNAL) |
| Journal identifiers | ISSN: 0163-4437 • E-ISSN: 1460-3675 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/0163443715591667 |
| OpenAlex | W2115246025 |
| Language | EN |
| Citations received | 2 |
| References cited | 54 |
This article argues that the Political Economy of Communication (PEC) has generally failed to develop theories of media production. Such theory as exists has been heavily influenced by accounts of mass production and flexible specialization in Hollywood. Hollywood film production has been viewed as paradigmatic of media production in general, in the same way as Ford was for manufacturing, and these theories continue to influence accounts of production across media and cultural industries. The article tests the mass production/flexible specialization paradigm against both the evidence of the Hollywood case and Ford’s mass production system. An alternative paradigm, the theory of craft media production, is also examined. The article then attempts to show how applying organization theory and media economics can provide a more convincing explanation of media production and of the Hollywood case. Finally, the article briefly attempts to show how we might develop rich theoretical explanations of media production by exploring the relationships between economic, organizational and media-specific cultural elements
Advertising · Alternative media · Business · Culture theory · Economics · Hollywood · Mass media · Media studies · Microeconomics · Neoclassical economics · Political science · Politics · Production (economics · Production theory · Sociology · Art History and Market Analysis · Cinema and Media Studies · Cultural Industries and Urban Development · History · Law
The second industrial divide
Structuring Organizations
Rethinking the Frankfurt School
The Classical Hollywood Cinema
Beyond Networks and Hierarchies
Economies of Signs and Space
The Transition to Flexible Specialisation in the US Film Industry
The Political Economy of Communication Revisited
Hollywood for the 21st century
The Business of Culture
Making Capital from Culture
From the American System to Mass Production, 1800-1932
The Cultural Industries
Labor and Monopoly Capital
The Classical Hollywood Cinema
The Structuring of Organizations
Producing Public Television, Producing Public Culture
Craft labour and creative industries
Introduction to paradoxes of creativity
The Second Industrial Divide
Flexibility, post-Fordism and the music industries
Bourdieu, the media and cultural production
Contribution to a political economy of mass-communication
Flexible films
Regulatory change and performance in TV production
The logics at work in the new cultural industries
The Classical Hollywood Cinema’
Rethinking the assembly line
Flexible Specialization and Regional Industrial Agglomerations
Soap Opera, Commercialisation and the Proletarianisation of Cultural Production
Ethnography and News Production
Genre and Television
Media Logic and Political Communication
The City as Studio; The World as Back Lot
The Production of Culture
Flexible specialisation in the 'Third Italy
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,2 |
| Citation span | 2016 - 2016 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |