Intimacy at a distance’ in humanitarian communication

Bibliographic Data

ID11268263
AuthorsShani Orgad (0000-0001-5129-4203, LSE, UK, corresponding author), Bruna Irene Seu (Birkbeck College, University of London, UK), Bruna Seu (Birkbeck, University of London)
Year2014
Volume36
Issue7
Pages916-934
Publication date2014-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia Culture & Society (JOURNAL)
Journal identifiersISSN: 0163-4437 • E-ISSN: 1460-3675
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0163443714536077
OpenAlexW2002284609
LanguageEN
Citations received13
References cited28

While humanitarian communication has been scrutinized by practitioners and academics, the role and meanings of intimacy at a distance in this communication have been largely overlooked. Based on analysis of 17 in-depth interviews with professionals in 10 UK-based international NGOs engaged in planning, designing and producing humanitarian communications, this article explores how intimacy figures in NGOs’ thinking about and practice of humanitarian communication. Drawing on discussions of ‘intimacy at a distance’ and the ‘intimization’ of the mediated public sphere, the analysis explores three metaphors of intimacy used by interviewees to articulate the relationships they seek to develop with and between their beneficiaries and UK audiences: (1) sitting together underneath a tree; (2) being there; and (3) going on a journey. The article situates the governance of intimacy of practitioners’ thinking and practice as NGOs’ attempt to respond to criticisms from the humanitarian and international development sector, policymakers and scholars. It concludes by calling for a revisiting of the centrality of intimacy in humanitarian communication and the logic of emotional capitalism within which it is embedded, outlining its implications for both academic scholarship and practice

Centrality · Corporate governance · Digital scholarship · Management · Political science · Public relations · Scholarship · Sociology · Gender, Feminism, and Media · Law · Public Relations and Crisis Communication · Social Media and Politics

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