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A mask between you and me

Bibliographic Data

ID11268320
AuthorsMickey Vallee (0000-0001-5301-2388, Athabasca University, corresponding author)
Year2022
Volume44
Issue5
Pages903-921
Publication date2022-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia Culture & Society (JOURNAL)
Journal identifiersISSN: 0163-4437 • E-ISSN: 1460-3675
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/01634437221077175
OpenAlexW4220915309
LanguageEN
Citations received2
References cited35

How do we evaluate the value of a medical mask? And how does the mask acquire its meanings? In this paper, I approach the mask as a media entity: a mediated and mediating thing whose meanings and values arise from within a complex network of relations. The recent political divide regarding mask-wearing has roots in the ambivalence and confusion about their efficacy in the first few months of the pandemic. It remained unclear for some time whether masks protected the wearer or those around them, but nonetheless a global mask-making cottage industry emerged, shaped by DIY and citizen science. The DIY community cleverly leveraged this core ambivalence, foregrounding multivalence, and thereby feeding into a binary ethical obligation: for whom does one wear a mask? The mask was thus baptized into regular usage by the ‘I/You’ utterance that we are now familiar with: ‘I wear my mask to protect you, as you wear your mask to protect me’. This paper reframes the facemask as a complex media entity , one that absorbs its presuppositions, while also being placed into new arrangements by its arrival through an emerging relational network

Aesthetics · Ambivalence · Art · Confusion · Epistemology · Foregrounding · Literature · Media studies · Negotiation · Obligation · Political science · Presupposition · Psychoanalysis · Social science · Sociology · Utterance · Value (mathematics · Body Image and Dysmorphia Studies · Computer Science · Geographies of human-animal interactions · History · Law · Philosophy · Psychology · Social Psychology · Artificial Intelligence

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    Open Access•Adam Burge, Mitsutoshi Horii•Sociology of Health & Illness•2012

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    Open Access•L Kendall, Ni Wayan Pasek Ariati•Anthropology & Humanism•2020

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Unique citing works2
Citations per year0,67
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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