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Welcome to selfiestan’

Identity and the networked gaze in Indian mobile media

Bibliographic Data

ID11268367
AuthorsStephen Monteiro (0000-0001-8818-6185, Concordia University, corresponding author)
Year2020
Volume42
Issue1
Pages93-108
Publication date2020-01-01
Open AccessYes
TypeARTICLE
VenueMedia Culture & Society (JOURNAL)
Journal identifiersISSN: 0163-4437 • E-ISSN: 1460-3675
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0163443719846610
OpenAlexW2943916691
LanguageEN
Citations received6
References cited32

This article examines selfie culture and visual social media in India by exploring how smartphone marketing and the performativity of the user–device interface intersect with the cultural influence of the Hindu ritual of darshan and the recent political success of populist Hindu nationalism. Darshan, a long-standing, everyday Hindu practice entailing an active visual and physical exchange between worshiper and devotional image or object, bears striking overlaps with the mechanics and conditions of the networked visuality of the self. Taking a critical technology approach, this article places scholarship on selfies and their production methods in conversation with anthropological descriptions of darshan and existing theories of darshan’s impact on media in South Asia. Theoretical exploration of concepts and practices is augmented by content analysis of social media imagery related to darshan. In arguing that aspects of traditional visual regimes may endure in personal networked media use in India, this work underscores the need for balancing globalized affordances and applications, on one hand, with culturally specific meanings and ideological frames, on the other, particularly as these converge in the visual performance of networked identity

Aesthetics · Affordance · Art · Cognitive psychology · Conversation · Gaze · Hinduism · Linguistics · Media studies · New media · Performativity · Political science · Scholarship · Selfie · Social media · Social science · Sociology · Visual arts · Visual culture · World Wide Web · Anthropology · Cinema and Media Studies · Communication · Computer Science · Gender Studies · Gender, Feminism, and Media · Psychology · Sexuality, Behavior, and Technology

  • Gamification as political engagement in India

    Andre Kwok, Shameem Black•Contemporary South Asia•2026

  • Becoming ‘pet slaves’ in urban China

    Open Access•Chris K K Tan, Tingting Liu et al.•Urban Studies•2021

  • The selfie production model

    Open Access•Afnan Qutub•Cyberpsychology Journal of…•2021

  • More dangerous than sharks

    Open Access•Anirban K Baishya•Media Culture & Society•2024

  • Media, digital sovereignty and geopolitics

    Open Access•Anilesh Kumar, Daya Kishan Thussu et al.•Media Culture & Society•2023

  • Archaeological intimacy and heritage publics

    Open Access•Rutika Gandhi, Dick Geary et al.•Religion•2026

  • Art And Agency

    Alfred Gell•Art and agency•1998

  • A Networked Self

    Zizi Papacharissi•A networked self•2010

  • Filming the Gods

    Rachel Dwyer•Filming the Gods•2006

  • The Material Culture Reader

    Victor Buchli•Material Culture Reader•2020

  • The Dark Triad and trait self-objectification as predictors of men’s use and self-presentation behaviors on social networking sites

    Open Access•J Fox, Margaret C Rooney et al.•Personality and Individual…•2015

  • Me

    Open Access•Eric B Weiser•Personality and Individual…•2015

  • Rise of the Political Right in India

    Open Access•Nitasha Kaul•Journal of Labor and Society•2017

  • Social media photography

    Open Access•Michele Zappavigna•Visual Communication•2016

  • Affordances-in-practice

    Open Access•Elisabetta Costa•New Media & Society•2018

  • Beyond the self

    Open Access•Sumin Zhao, Michele Zappavigna•New Media & Society•2017

  • Coalescing the mirror and the screen

    Y Ibrahim•Continuum•2016

  • The selfie as a global discourse

    Open Access•Aslaug Veum, Linda Victoria Moland Undrum•Discourse & Society•2017

  • Selfie Culture in the Age of Corporate and State Surveillance

    H A Giroux•Third Text•2015

  • Making of Selfie Nationalism

    Open Access•Shakuntala Rao•Journal of Communication Inquiry•2018

  • Fear and Selfie‐Loathing in America

    Open Access•Jessica Maddox, Jessica Leigh Maddox•The Journal of Popular Culture•2018

  • Symbol, idol and mūrti

    Gregory Price Grieve•Renaissance and Modern Studies•2003

  • Globalisation or glocalisation

    Roland Robertson•Journal of International…•2012

  • Glancing

    Lawrence A Babb•Journal of Anthropological Research•1981

  • Introduction to the Social Media + Society Special Issue on Selfies

    Open Access•Katie Warfield, Carolina Cambre et al.•Social Media + Society•2016

  • A Snapshot of Social Media

    Open Access•L Hjorth, N A Hendry et al.•Social Media + Society•2015

  • Selfie Love

    Open Access•Jesse Weaver Shipley•American Anthropologist•2015

Citations per year1.2
Citation span2021 - 2026 (6)
Highly citedNo

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