Image management, stunts and dirty tricks
The marketing of political brands in television campaigns
Bibliographic Data
| ID | 11268634 |
|---|---|
| Authors | Barrie Axford (0000-0003-3612-7954, Oxford Polytechnic, corresponding author), Peter Madgwick (Oxford Polytechnic), John Turner (0000-0002-6111-5122, Oxford Polytechnic) |
| Year | 1992 |
| Volume | 14 |
| Issue | 4 |
| Pages | 637-651 |
| Publication date | 1992-10-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media Culture & Society (JOURNAL) |
| Journal identifiers | ISSN: 0163-4437 • E-ISSN: 1460-3675 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/016344392014004009 |
| OpenAlex | W2038710840 |
| Language | EN |
| Citations received | 5 |
| References cited | 1 |
Advertising · Business · Political science · Politics · Cultural Identity and Representation · Media, Gender, and Advertising · Social and Cultural Studies · Marketing
| Citations per year | 0.16 |
|---|---|
| Citation span | 1995 - 2021 (27) |
| Highly cited | No |