The construction of gendered national identities in the television advertisements of Japan and Australia
Bibliographic Data
| ID | 11268675 |
|---|---|
| Authors | Jackie Hogan (University of Tasmania, corresponding author) |
| Year | 1999 |
| Volume | 21 |
| Issue | 6 |
| Pages | 743-758 |
| Publication date | 1999-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media Culture & Society (JOURNAL) |
| Journal identifiers | ISSN: 0163-4437 • E-ISSN: 1460-3675 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/016344399021006003 |
| OpenAlex | W1981409972 |
| Language | EN |
| Citations received | 10 |
| References cited | 28 |
This article examines the relationship between globalization and the construction of gendered national identities in Japanese and Australian television advertisements. The article analyses how `Japaneseness' and `Australianness' are established in a sample of television ads, and asserts that these representations of national identity are gendered. It suggests that these gendered representations are tied to increasing globalization. Specifically, it argues that the gendering of discourses of national identity serves to anchor in traditionalism identities that are destabilized by the pressures of the Japanese programme of `internationalization' and the Australian programme of `multiculturalism'. These findings represent the preliminary results of ongoing research into the relationship between globalization, gender and national identity in contemporary Japan and Australia
Globalization · Humanities · Identity (music · Internationalization · Media studies · Multiculturalism · National Identities · National identity · Nationalism · Political science · Sociology · Traditionalism · Asian Culture and Media Studies · Gender Studies · Japanese History and Culture · Law · Philippine History and Culture
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Advertising the 2015 Cricket World Cup
Australian national identity
Constructing the nation in reality TV
Gender and National Identity Constructions in the Cross‐Border Merger Context
Constructing the Global in Two Rural Communities in Australia and Japan
Staging The Nation
Get the Puck Outta Here
Collective Belonging and Mass Media Consumption
National culture and the new global system
Just looking
Sociology of the global system
The myth of Japanese uniqueness
Kokusaika
Glocalization
Talking culture
Capital
Damned whores and God's police
Consumption and Identity
Globalization
International journal of the sociology of language 109
Gender Advertisements
Intimations of Postmodernity
For Television-Centered Television Criticism
The Dialectics of Gender
Class and gender in the hegemonic process
Talking Culture
Re-Made in Japan
Multicultural Japan
Gender, Metaphor and the State
Family Feuds
The role of ethnocultural stereotypes and foreign languages in Japanese commercials
Debutante Nation
Cultural Identity and Global Process
| Unique citing works | 10 |
|---|---|
| Citations per year | 0,42 |
| Citation span | 2002 - 2021 (20) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 10 |