Skip to main content

ETHNOS_APP

Home • Search • Journals • List 0

Migration, non-use, and the ‘Tumblrpocalypse’

Towards a unified theory of digital exodus

Bibliographic Data

ID11268942
AuthorsEmory James Edwards (0000-0003-1147-8504, University of California, Irvine, corresponding author), T Boellstorff (0000-0002-8580-3747, University of California, Irvine)
Year2021
Volume43
Issue3
Pages582-592
Publication date2021-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia Culture & Society (JOURNAL)
Journal identifiersISSN: 0163-4437 • E-ISSN: 1460-3675
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0163443720968461
OpenAlexW3096469432
LanguageEN
Citations received15
References cited13

In this article, we use what we provisionally term the ‘2018 Tumblr migration’ to explore how (1) platform ‘non-use’ and (2) platform ‘migration’ are overlapping aspects of a broader phenomenon of digital ‘leaving’ or exodus. A unified analysis of this phenomenon has important consequences for understanding emergent relationships between individual agency, platform structure, and online culture. The sociotechnical practices of leaving resulting from the 2018 Tumblr adult content ban link up to fundamental questions around movement, selfhood, and power. We discuss non-use as an overlapping and interacting set of social decisions largely (and perhaps unsurprisingly) disincentivized by the technical affordances of the platform, as well as migration as a shifting and reconfiguring of platform specific social relations. Placing classic questions of social theory in conversation with scholarship on platform socialities, we explore the 2018 Tumblr purge/migration to elucidate the polyvalent technical and social actions involved in ‘leaving’

Affordance · Agency (philosophy · Conversation · Epistemology · Human–computer interaction · Knowledge management · Phenomenon · Political science · Scholarship · Social science · Sociology · Sociotechnical system · Structure and agency · Communication · Computer Science · Digital Economy and Work Transformation · Privacy, Security, and Data Protection · Sharing Economy and Platforms

  • From red scare to RedNote

    Open Access•Morgan Badurak, Fanny Ramirez•Journal of International and…•2026

  • Regrounding

    Open Access•Yawen Zheng, Huanrong Xiao et al.•Frontiers in Communication•2026

  • Decentralised social media

    Open Access•Roel Roscam Abbing, Cade Diehm et al.•Internet Policy Review•2023

  • Understanding digital disconnection beyond media studies

    Open Access•Hallvard Moe, Ole Jacob Madsen•Convergence The International…•2021

  • “Tumblr is dominated by America

    Arianna Bussoletti•The Communication Review•2023

  • “Hi, TikTok refugees!”

    Open Access•Tong Meng, Yue Qin et al.•Chinese Journal of Communication•2026

  • Exploring the Types of Blogs Cited in Urban Planning Research

    Abeer Elshater, Hisham Abusaada•Planning Practice and Research•2023

  • Refugee, tourist, or colonizer

    Yukun Yang, Hongyi Dong et al.•Information Communication & Society•2026

  • Resisting the Digital Deplatforming of Sex

    Open Access•Luciano Paccagnella•Sexuality Research and Social…•2025

  • The journalists’ exodus

    Open Access•Yee Man Margaret Ng, Rik Ray•New Media & Society•2025

  • The demise of #NSFW

    Open Access•Jeanna Sybert•New Media & Society•2021

  • Eventful migration

    Open Access•Nathaniel Tkacz, Carlos Cámara-Menoyo et al.•New Media & Society•2025

  • Deplatforming Donald Trump influences platform migration between Twitter and alternative sites

    Open Access•Longhan Wei, Tian Yang et al.•New Media & Society•2025

  • Feminist Counter-Publics and Heterosexist Edges of Desire

    Open Access•Matt Hart, Paulina Billett•Sexuality & Culture•2025

  • Digital disconnective practice

    Open Access•Muhammad Ittefaq•Media Culture & Society•2025

  • Limiting, leaving, and (re)lapsing

    Open Access•Eric P S Baumer, Phil Adams et al.•Proceedings of the SIGCHI…•2013

  • Gender and kinship

    Jane Fishburne Collier, Yanagisako et al.•Gender and Kinship•1987

  • Communities of Play

    Bonnie A Nardi, Celia Pearce et al.•Communities of play•2009

  • Pornography, Trans Visibility, and the Demise of Tumblr

    Carolyn Bronstein•TSQ Transgender Studies Quarterly•2020

  • Trans Media Moments

    Open Access•Marty Fink, Quinn Miller•Television & New Media•2013

  • Departing glances

    Open Access•Jed R Brubaker, Mike Ananny et al.•New Media & Society•2014

  • Nothing to disconnect from? Being singular plural in an age of machine learning

    Open Access•Taina Bucher•Media Culture & Society•2020

  • The politics of 'platforms

    Open Access•Tarleton Gillespie•New Media & Society•2010

Unique citing works15
Citations per year3
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 14

Tools

Open DOIOpen Access
Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae