Yo Te Amlo ’

Sentimentalism, threat and affective flows in political campaign song videos in Mexico

Datos Bibliográficos

ID11269044
AutoresAndrew Green (0000-0003-0643-6182, University of Glasgow, autor de correspondencia)
Año2021
Volumen43
Número3
Páginas411-427
Fecha de publicación2021-04-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaMedia Culture & Society (JOURNAL)
Identificadores de la revistaISSN: 0163-4437 • E-ISSN: 1460-3675
EditorialSAGE Publications (PUBLISHER • US)
DOI10.1177/0163443720974248
OpenAlexW3108140563
IdiomaEN
Citas recibidas1
Referencias citadas22

Campaign song created as part of Mexico’s 2018 national election, usually circulated as part of music videos, produced citizenship as intimate, sentimental, affectionate and partial. In music videos published online, often anonymously, musicians sought to develop affective links with political candidates, negotiating intimate pathways for the construction of democratic subjectivities. Such videos pose difficult questions for the notion of the rational, information-driven voter. In this article I take a partly ethnographic, partly analytical approach to explore the rich set of affordances these videos present for the construction of political coalitions within emerging democracies. Exploring Brian Massumi’s theory of ‘ontopower’, I show how overlaps between threat and love served to heighten political indeterminacy, and demonstrate some of the perverse effects of this affective entanglement on the musicians involved. These videos, I highlight, raise questions about the power relations between political campaigns and audiovisual creativity in an increasingly rich media landscape

Aesthetics · Affordance · Art · Citizenship · Creativity · Epistemology · Indeterminacy (philosophy · Media studies · Negotiation · Political science · Politics · Power (physics · Social science · Sociology · Diverse Musicological Studies · Law · Music History and Culture · Psychology · Social and Cultural Dynamics · Social Psychology