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Cognitive differentiation in consumer product judgments

Datos Bibliográficos

ID11288640
AutoresChristian Pinson (Université Paris Dauphine-PSL, autor de correspondencia), Naresh K Malhotra (Georgia Institute of Technology), Arun K Jain (0000-0001-8325-2892, State University of New York)
Año1984
Volumen5
Número4
Páginas353-369
Fecha de publicación1984-12-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Economic Psychology (JOURNAL)
Identificadores de la revistaISSN: 0167-4870 • E-ISSN: 1872-7719
EditorialElsevier BV (PUBLISHER)
DOI10.1016/0167-4870(84)90033-3
OpenAlexW2054470044
IdiomaEN
Referencias citadas38

Business · Cognition · Cognitive psychology · Consumer behaviour · Consumer research · Context (archaeology · Economics · Empirical research · Metropolitan area · Microeconomics · Product (mathematics · Product category · Product differentiation · Situational ethics · Cognitive and psychological constructs research · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Psychology · Social Psychology · Marketing

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