The behavioral economics of consumer brand choice
Establishing a methodology
Bibliographic Data
| ID | 11289558 |
|---|---|
| Authors | Gordon R Foxall (0000-0002-3572-6456, Cardiff University, corresponding author), Teresa C Schrezenmaier (Cardiff University) |
| Year | 2003 |
| Volume | 24 |
| Issue | 5 |
| Pages | 675-695 |
| Publication date | 2003-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Economic Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0167-4870 • E-ISSN: 1872-7719 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/s0167-4870(03)00008-4 |
| OpenAlex | W2009048757 |
| Language | EN |
| Citations received | 5 |
| References cited | 20 |
Advertising · Brand awareness · Brand preference · Business · Consumer behaviour · Consumer choice · Consumption (sociology · Economics · Matching (statistics · Mathematical economics · Maximization · Microeconomics · Product (mathematics · Schedule · Selection (genetic algorithm · Sociology · Statistics · Utility maximization · Behavioral and Psychological Studies · Cognitive and psychological constructs research · Computer Science · Consumer Market Behavior and Pricing · Mathematics · Marketing
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,22 |
| Citation span | 2003 - 2020 (18) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |