Advertising, quality, and willingness-to-pay
Experimental examination of signaling theory
Bibliographic Data
| ID | 11290277 |
|---|---|
| Authors | Hsiao-Chien Tsui, Hsiao‐Chien Tsui (National Chung Cheng University, corresponding author) |
| Year | 2012 |
| Volume | 33 |
| Issue | 6 |
| Pages | 1193-1203 |
| Publication date | 2012-12-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Economic Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0167-4870 • E-ISSN: 1872-7719 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.joep.2012.08.011 |
| OpenAlex | W2051828396 |
| Language | EN |
| Citations received | 5 |
| References cited | 27 |
Advertising · Business · Contingent valuation · Economics · Microeconomics · Phone · Quality (philosophy · Valuation (finance · Willingness to pay · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Economic and Environmental Valuation · Marketing
Investigating the effect of service feedback and physician popularity on physician demand in the virtual healthcare environment
I like the sound of that”
Does it matter who “toots the horn” on Facebook and X? The differential effects of owned and earned social media on customers’ perceptions of firms
The new fashion for sustainable consumption
When the influencer says jump! How influencer signaling affects engagement with Covid-19 misinformation
Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
Statistical Efficiency of Double‐Bounded Dichotomous Choice Contingent Valuation
A new paradigm for valuing non-market goods using referendum data
No Pain, No Gain
Efficient Estimation Methods for "Closed-Ended" Contingent Valuation Surveys
Do people think about absolute or relative price differences when choosing between substitute goods
Gender identity and material symbols
Price and Advertising Signals of Product Quality
A Model of Advertising and Product Quality
Advertising as Information
Money Talks
A Consumer-Side Experimental Examination of Signaling Theory
The Effect of Perceived Advertising Costs on Brand Perceptions
| Citations per year | 1.25 |
|---|---|
| Citation span | 2022 - 2025 (4) |
| Highly cited | No |