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Dietary behaviour as a form of collective action

A social identity model of vegan activism

Bibliographic Data

ID11360321
AuthorsMadeline Judge (0000-0001-5215-9353, University of Groningen, corresponding author), Julian W Fernando (0000-0002-3409-8822, Deakin University), Christopher T Begeny (0000-0003-4734-8840, University of Exeter)
Year2022
Volume168
Pages105730
Publication date2022-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAppetite (JOURNAL)
Journal identifiersISSN: 0195-6663 • E-ISSN: 1095-8304
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.appet.2021.105730
PMID34619244
OpenAlexW3204177499
LanguageEN
Citations received25
References cited66

Adopting plant-based, or vegan, diets can have a number of benefits, including mitigating climate change, promoting animal welfare, or improving public health. In the current research, we use social psychological theory to better understand what motivates vegans to engage in collective action on behalf of this social group - that is, what motivates individuals to promote, or encourage others to adopt, a vegan lifestyle. We develop and test a Social Identity Model of Vegan Activism, which highlights the roles of individuals' social identities, sense of efficacy, emotions and moral convictions in fostering collective action. In two pre-registered studies, the first with self-identified vegans from Australia and the UK (N = 351), and the second with self-identified vegans from the UK and the US (N = 340), we found that individuals more frequently engaged in vegan activism (i.e., actions to promote vegan lifestyles) when they had stronger moral convictions (i.e., deontological or consequentialist), greater collective efficacy (i.e., beliefs that vegans can make a positive difference), anger (i.e., when thinking about the reasons why they are vegan), and identification (both with vegans, and with animals). Deontological and consequentialist moral convictions had significant indirect effects on vegan activism via different mediators. We conclude by discussing the implications and importance of studying dietary behavior from a social identity perspective, including its ability to help explain how and why individuals become motivated to not only adopt a certain (e.g., vegan) lifestyle themselves, but to also 'act collectively' on behalf of that shared group membership (e.g., promote vegan-friendly behaviors). We also highlight some key insights for policy makers and campaigners aiming to promote plant-based diets

Collective action · Collective identity · Political science · Social group · Social identity theory · Social movement · Sociology · Vegan Diet · Agriculture Sustainability and Environmental Impact · Animal and Plant Science Education · Environmental Education and Sustainability · Law · Medicine · Psychology · Social Psychology

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Unique citing works25
Citations per year6,25
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 24

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