Text world creation in advertising discourse

Dados Bibliográficos

ID11395751
AutoresLaura Hidalgo-Downing (0000-0002-6894-9103, Universidad Autónoma de Madrid, autor correspondente), Laura Hidalgo Downing
Ano2000
Fascículo13
Páginas67
Data de publicação2000-11-30
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoRevista Alicantina de Estudios Ingleses (JOURNAL)
Identificadores do periódicoISSN: 0214-4808 • E-ISSN: 2171-861X
EditoraUniversidad de Alicante Servicio de Publicaciones (PUBLISHER)
DOI10.14198/raei.2000.13.06
OpenAlexW169418951
IdiomaEN
Citações recebidas5
Referências citadas6

This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s), in particular, deixis and frame knowledge. The argument is that a text world model is particularly adequate for the description of the way in which advertising discourse is processed in an active, dynamic, context-dependent way. In this process, addressees reconstruct the world projected in the discourse according to their own cultural and personal knowledge from the linguistic and visual clues provided in the advertisement

Advertising · Argument (complex analysis · Communication source · Context (archaeology · Deixis · Discourse analysis · Frame (networking · Linguistics · Process (computing · Sociology · Computer Science · Discourse Analysis in Language Studies · History · Language, Metaphor, and Cognition · Swearing, Euphemism, Multilingualism