Farmer or tourism entrepreneur? An empirical assessment of commercial agritourism in South Tyrol/Italy
Bibliographic Data
| ID | 11411539 |
|---|---|
| Authors | Christian Hoffmann (0000-0002-9291-2570, Institute for Regional Development), Christian P Hoffmann (corresponding author), Christian Fischer (0000-0002-5016-3962, Free University of Bozen-Bolzano), Thomas Streifeneder (0000-0002-7588-8206, Institute for Regional Development) |
| Year | 2026 |
| Pages | 1-15 |
| Publication date | 2026-02-11 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Tourism Recreation Research (JOURNAL) |
| Journal identifiers | ISSN: 0250-8281 • E-ISSN: 2320-0308 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02508281.2025.2611774 |
| OpenAlex | W7128638297 |
| Language | EN |
| References cited | 19 |
In South Tyrol and other European regions, the number of high-quality commercial agritourism businesses is increasing. This development can impact the economic balance between income generated through agricultural and tourism activities. As agritourism is considered to be a supplementary activity to support farming, too much tourism income can be counterproductive to the goals set by legislators and might negatively influence the extent of agricultural activities that should prevail. Consequently, this raises questions about a reasonable complementarity and the economic balance between agricultural and tourism activities. So far, only indicators of time and number of beds are generally used as criteria to measure complementarity. To improve our understanding of the revenue situation of commercial agritourism businesses, we compare their revenues using two calculation models and relate the findings with the UN-SDG targets 2.3, 8.9, 11a, 12b, and 15.4 from the 2030 Agenda for Sustainable Development. Our findings reveal that, in specific cases, there is a significant mismatch between the two revenue streams. Therefore, we suggest stakeholders to consider a more reasonable relationship between farm and tourism structures. This would also promote a more resilient and sustainable development of farms.
Agriculture · Empirical research · Rural tourism · Tourism · Tourism geography · Tourist industry · Culinary Culture and Tourism · Diverse Aspects of Tourism Research · Wine Industry and Tourism
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Understanding the Nature and Extent of Farm and Ranch Diversification in North America
| Citation velocity | historical |
|---|---|
| Highly cited | No |