Leveraging mega-events beyond the host nation
A case study of the 2010 Fifa World Cup African Legacy Programme in Cameroon and Nigeria
Bibliographic Data
| ID | 11436799 |
|---|---|
| Authors | Tembi M Tichaawa (0000-0002-1913-3730, University of Johannesburg, corresponding author), Urmilla Bob (0000-0002-4256-2488, University of KwaZulu-Natal) |
| Year | 2015 |
| Volume | 34 |
| Issue | 6 |
| Pages | 742-757 |
| Publication date | 2015-11-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Leisure Studies (JOURNAL) |
| Journal identifiers | ISSN: 0261-4367 • E-ISSN: 1466-4496 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02614367.2015.1035312 |
| OpenAlex | W2088162079 |
| Language | EN |
| Citations received | 13 |
| References cited | 28 |
This article focuses on mega-event leveraging, specifically on experiences in the developing context. While most large-scale sporting events such as the Olympic Games and the FIFA World Cups have been traditionally hosted in the more affluent, developed and industrialised nations; the hosting of the first-ever FIFA World Cup in South Africa in 2010 provided new research opportunities to examine the effects of such events when they are hosted in developing contexts. The article departs from the premise that there is no known case study that has focused on the leveraging of mega-events beyond the host nation and this is an additional contribution to the growing literature on mega-event legacy impacts. The continental orientation (‘African World Cup’) accorded to the 2010 FIFA event by host nation South Africa, and the subsequent leveraging of the event across the African continent raises the importance of questioning the post-event legacies experienced beyond the host nation. A qualitative and quantitative methodology, within a case study design, was undertaken in two case study countries (Cameroon and Nigeria). Face-to-face interviews were conducted with relevant stakeholders and resource persons using a structured questionnaire. The results provide evidence that these countries attempted to maximise the leveraging opportunity presented by the mega-event. In addition, while the leveraging efforts yielded some positive benefits in terms of tourism and sport-related infrastructure, several challenges were experienced by countries in implementing legacy-related projects linked to the African Legacy Programme and the 2010 FIFA World Cup
Context (archaeology · Developing country · Economic growth · Economics · Event (particle physics · Geography · Host (biology · Political science · Premise · Resource (disambiguation · Tourism · Sport and Mega-Event Impacts · Sports Analytics and Performance · Sports, Gender, and Society
The role of sports events in developing tourism destinations
Brand messages that influence the sport tourism experience
Strategic Planning of Sport Tourism Events on Destination Brands
Pro-Environmental Behaviour of Attendees at a Major Sport Event in Cameroon
Event Attendees’ Perceptions of the Impacts of a Cultural Event in Victoria Falls, Zimbabwe
Contextualising Sport and Tourism in Central Africa
Revisiting Sport and Tourism Interrelationships
How Can Small-Scale Events Contribute to the Tourism Progress of an Undeveloped Border Area? Lesson From Eastern Serbia
Nigeria
Persistent effects of mega-events on local economies
What about the event? How do tourism leveraging strategies affect small-scale events
Impact of environment, culture, and sports tourism on the economy
The Legacy of Sport Events for Emerging Nations
Research Methods for Sports Studies
Mega-events as a Response to Poverty Reduction
Towards Social Leverage of Sport Events
The sportswriter as development journalist
Problems and Prospects for Community-based Tourism in the New South Africa
Maximizing Olympic Impacts by Building Up Legacies
Critical reflections on the economic impact assessment of a mega-event
Event business leveraging The Sydney 2000 Olympic Games
Football, colonial doctrine and indigenous resistance
The practice of social research
| Unique citing works | 13 |
|---|---|
| Citations per year | 1,63 |
| Citation span | 2018 - 2023 (6) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 13 |