Determining marketing strategies for organizations targeting the European tourist to Scotland

Bibliographic Data

ID11439733
AuthorsLibby Taylor (corresponding author), Myrtle Allardyce (Edinburgh Napier University), Nell Macpherson (Edinburgh Napier University)
Year1992
Volume13
Issue1
Pages50-55
Publication date1992-03-01
Open AccessYes
TypeARTICLE
VenueTourism Management (JOURNAL)
Journal identifiersISSN: 0261-5177 • E-ISSN: 1879-3193
PublisherElsevier BV (PUBLISHER)
DOI10.1016/0261-5177(92)90032-3
OpenAlexW2060758620
LanguageEN
Citations received1

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