Selling Berlin

This collection of essays on the history of Berlin's Stadtmarketing developed out of a 2005 interdisciplinary workshop organized by the editors to test whether the competitive drive to create marketable images for cities has deep historical roots or whether it is a recent response to globalization. The twenty-one authors included identify a long tradition of marketing Berlin, which consistently necessitated negotiation between competing and often acrimonious interests within the city. Anyone looking for reference to the economic side of the ‘sale’ will be disappointed. The editors are explicit in their intention to wrestle the theme of marketing away from the economic and business historians. Instead, the focus is on three categories of actors who have contributed to Berlin's image-making: first, officials, from Prussian kings to local politicians and occupying forces; second, citizen or corporate interests united with political authorities to present a positive image of the city; and third, the critical or oppositional voices who try to interject their own alternative visions (p. 15).

Negotiation · Political science · Politics · Sociology · Theme (computing) · Vision · Anthropology · European history and politics · Historical Influence and Diplomacy · Law

• Staging a ‘Chinatown’ in Berlin

  Open Access•Antonie Schmiz•European Urban and Regional Studies•2016

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