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Research Note

Making News Based on Public Opinion Polls

Bibliographic Data

ID11487267
AuthorsNathalie Sonck (Research Foundation Flanders (FWO) at the Centre forSociological Research, Katholieke Universiteit Leuven, Parkstraat 45, Box3601, B-3000 Leuven, Belgium, corresponding author), Geert Loosveldt (0000-0001-7261-8991, KU Leuven, corresponding author)
Year2008
Volume23
Issue4
Pages490-500
Publication date2008-12-01
Open AccessYes
TypeARTICLE
VenueEuropean Journal of Communication (JOURNAL)
Journal identifiersISSN: 0267-3231 • E-ISSN: 1460-3705
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0267323108096996
OpenAlexW1964192761
LanguageEN
Citations received7
References cited8

■ By widely disseminating news reports about opinion poll results, news media give politicians and citizens a particular indication of people's opinions. Problems arise when journalistic statements are based on opinion polls that do not conform to methodological standards or when a `biased' image of `public opinion' is published. In order to study the intertwined relationship between news media, opinion polling and public opinion, it has to be understood how the media present polls in the news. Using a content analysis of newspaper articles, this study addresses the question of how the media manufacture news based on opinion polls. Because to date there are few empirical studies available for Belgium, this research focuses on the Flemish (Dutch-speaking) case through an analysis of print articles about opinion polls published in six newspapers between 2000 and 2006. The results show that a recent quantitative growth in poll news does not go hand in hand with a similar increase in the quantity of methodological poll information disclosed. Predominantly, poll-related articles disclose on average between 0.5 and 2.5 methodological aspects and a large number of the articles (69 percent) do not contain any methodological evaluation of the poll results. Furthermore, more poll articles consist of an informative report of poll results (54 percent) than a mere subjective analysis of polls (26 percent) and if polls are compared with each other, they are mostly compared longitudinally. ■

Advertising · Business · Dissenting opinion · Flemish · News media · Newspaper · Opinion poll · Order (exchange · Political science · Politics · Polling · Public opinion · Public relations · Sociology · Computer Science · Electoral Systems and Political Participation · History · Law · Media Studies and Communication · Social Media and Politics

  • The framing of politics as strategy and game

    Open Access•Toril Aalberg, Jesper Strömbäck et al.•Journalism•2012

  • News Reporting of Opinion Polls

    Yosef Bhatti, Rasmus Tue Pedersen•International Journal of Public…•2015

  • Who Is Afraid of Preelection Polls? How Perceptions of Polls Influence Support for Polling Regulations among Elites

    Toril Aalberg, Peter Van Aelst•International Journal of Public…•2014

  • The Printed Rise of the Common Man

    Jeroen De Keyser, Karin Raeymaeckers•Journalism Studies•2012

  • The inclusion of methodological information in poll-based news

    Open Access•Idoia Portilla•Journalism•2015

  • Reporting the polls

    Open Access•Tom Louwerse, Rozemarijn E Van Dijk•Acta Politica•2022

  • Comparative determinants of horse-race coverage

    Open Access•Susan Banducci, Chris Hanretty•European Political Science Review•2014

  • A Critical Analysis of Australian Television Coverage of Election Opinion Polls

    Ted J Smith Iii, Ted J Smith et al.•Public Opinion Quarterly•1985

  • Polls as Journalism

    Irving Crespi•Public Opinion Quarterly•1980

  • Horse-Race Journalism

    C Anthony Broh•Public Opinion Quarterly•1980

  • Polls in the Media

    David L Paletz, Jonathan Y Short et al.•Public Opinion Quarterly•1980

Citations per year0.5
Citation span2012 - 2022 (11)
Highly citedNo

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