Desa Siaga', the 'Alert Village
The evolution of an iconic brand in Indonesian public health strategies
Bibliographic Data
| ID | 11490689 |
|---|---|
| Authors | P Hill (0000-0001-7091-5108, The University of Queensland, corresponding author), P S Hill, L Goeman (The University of Queensland), Rahmi Sofiarini (The University of Queensland), M M Djara (The University of Queensland) |
| Year | 2014 |
| Volume | 29 |
| Issue | 4 |
| Pages | 409-420 |
| Publication date | 2014-07-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Health Policy and Planning (JOURNAL) |
| Journal identifiers | ISSN: 0268-1080 • E-ISSN: 1460-2237 |
| Publisher | Oxford University Press (PUBLISHER • GB) |
| DOI | 10.1093/heapol/czt027 |
| PMID | 23650333 |
| OpenAlex | W2102108319 |
| Language | EN |
| Citations received | 3 |
| References cited | 20 |
In 1999, the Ministry of Women's Empowerment in Indonesia worked with advertisers in Jakarta and international technical advisors to develop the concept of 'Suami SIAGA', the 'Alert Husband', confronting Indonesian males with their responsibilities to be aware of their wives' needs and ensure early access if needed to trained obstetrics care. The model was rapidly expanded to apply to the 'Desa SIAGA', the 'Alert Village', with communities assuming the responsibility for awareness of the risks of pregnancy and childbirth, and supporting registered pregnant mothers with funding and transportation for emergency obstetric assistance, and identified blood donors. Based on the participant observation, interviews and documentary analysis, this article uses a systems perspective to trace the evolution of that iconic 'brand' as new national and international actors further developed the concept and its application in provincial and national programmes. In 2010, it underwent a further transformation to become 'Desa Siaga Aktif', a national programme with responsibilities expanded to include the provision of basic health services at village level, and the surveillance of communicable disease, monitoring of lifestyle activities and disaster preparedness, in addition to the management of obstetric emergencies. By tracking the use of this single 'brand', the study provides insights into the complex adaptive system of policy and programme development with its rich interactions between multiple international, national, provincial and sectoral stakeholders, the unpredictable responses to feedback from these actors and their activities and the resultant emergence of new policy elements, new programmes and new levels of operation within the system.
Business · Childbirth · Economic growth · Empowerment · Government (linguistics) · Indonesian · Monitoring and evaluation · Political science · Public relations · Global Maternal and Child Health
Understanding global health governance as a complex adaptive system
Embracing Chaos and Complexity
Learning from Evidence in a Complex World
Those Who Speak Prokem
International Organizations in Transfer of Infectious Diseases
Doing' health policy analysis
The politics of 'branding' in policy transfer
Too far to walk
Complexity theory and geographies of health
Generating political will for safe motherhood in Indonesia
The challenge of addressing gender in reproductive health programmes examples from Indonesia
Knowing One's Place
| Citations per year | 0.33 |
|---|---|
| Citation span | 2017 - 2020 (4) |
| Highly cited | No |