Saltar al contenido principal

ETHNOS_APP

Inicio • Búsqueda • Revistas • Lista 0

Children and Commercial Persuasion

A Reply to Ryans and Deutscher

Datos Bibliográficos

ID11624342
AutoresThomas S Robertson (0000-0003-3913-7533, autor de correspondencia), John R Rossiter (0000-0002-0311-6506)
Año1976
Volumen3
Número1
Páginas58-58
Fecha de publicación1976-06-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Consumer Research (JOURNAL)
Identificadores de la revistaISSN: 0093-5301 • E-ISSN: 1537-5277
EditorialOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208651
OpenAlexW2001218065
IdiomaEN
Citas recibidas2
Referencias citadas5

Journal Article Children and Commercial Persuasion: A Reply to Ryans and Deutscher Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar John R. Rossiter John R. Rossiter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 58–61, https://doi.org/10.1086/208651 Published: 01 June 1976

Library science · Persuasion · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Digital Communication and Language · Psychology · Social Psychology

  • Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics

    David M Boush, Marian Friestad et al.•Journal of Consumer Research•1994

  • Reliability of a Short Test Measuring Children's Attitudes Toward TV Commercials

    John R Rossiter•Journal of Consumer Research•1977

  • Unobtrusive Measures

    Donald T Campbell, Eugene J Webb et al.•Unobtrusive Measures•2012

  • The logic of survey analysis.

    Morris Rosenberg•The logic of survey analysis.•1968

  • The Q-sort method in personality assessment and psychiatric research.

    Jack Block•1961

  • Children and Commercial Persuasion

    Adrian B Ryans, Terry Deutscher•Journal of Consumer Research•1975

  • Children and Commercial Persuasion

    Thomas S Robertson, John R Rossiter•Journal of Consumer Research•1974

Obras citantes distintas2
Citas por año0,04
Intervalo de citas1977 - 1994 (18)
Velocidad de citaciónhistorical
Altamente citadoNo
Tipos de citaNeutras: 2
Ethnos_APP • Proyecto Open Source • Licencia MIT • Frontend v2.0.0 • Privacidad y Cookies • Documentación de la API: api.ethnos.app/docs • Código de la API: GitHub • DOI: 10.5281/zenodo.17049435 • Código del Frontend: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae