The Appeal of Image Advertisements
Age, Gender, and Product Differences
Bibliographic Data
| ID | 11670713 |
|---|---|
| Authors | Katherine Covell (Brock University, corresponding author) |
| Year | 1992 |
| Volume | 12 |
| Issue | 1 |
| Pages | 46-60 |
| Publication date | 1992-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Journal of Early Adolescence (JOURNAL) |
| Journal identifiers | ISSN: 0272-4316 • E-ISSN: 1552-5449 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/0272431692012001003 |
| OpenAlex | W2119002168 |
| Language | EN |
| Citations received | 4 |
| References cited | 22 |
Past research with adults has shown that image advertisements are especially appealing and persuasive to adults with high social-image concerns. In this study the appeal of such advertisements to young adolescents as a function of age, gender and imaginary audience ideation was assessed. One hundred fifty-six males and females 8 through 16 years of age rated the appeal of image and quality oriented advertisements for alcohol, tobacco, clothing, and personal care products, and completed the Imaginary Audience Scale. Major findings include a differential effect of imaginary audience ideation by age and by product, and gender differences among the 11- through 13-year-olds. A stronger preference for image oriented alcohol and tobacco advertisements was shown among 14- through 16-year-olds and 11- through 13-year-old girls than among 11- through 13-year-old boys and 8- through 10-year-olds
Advertising · Appeal · Clothing · Developmental psychology · Geography · Political science · Preference · The Imaginary · Consumer Behavior in Brand Consumption and Identification · Media Influence and Health · Media, Gender, and Advertising · Psychology · Social Psychology
Twelve to sixteen
Egocentrism in Adolescence
Identity—Youth and Crisis
The smoking problem
Self-Monitoring and the "New Look" at the Imaginary Audience and Personal Fable
Separation-Individuation and the "New Look" at the Imaginary Audience and Personal Fable
The portrayal of men and women in U.S. television commercials
Adolescent Reasoning about Advertisements
Sex, sex roles, and self-image
Imaginary audience behavior in children and adolescents
Appeals to image and claims about quality
Disturbance in the Self-Image at Adolescence
Children's perceptions of advertisements for cigarettes
Adolescents' Use of the Mass Media
Self-Esteem and Achievement of Black and White Adolescents
| Unique citing works | 4 |
|---|---|
| Citations per year | 0,16 |
| Citation span | 2001 - 2006 (6) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 4 |