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Citizen Satisfaction Survey Data

A Mode Comparison of the Derived Importance–Performance Approach

Bibliographic Data

ID11673249
AuthorsMitchel N Herian (University of Nebraska Public Policy Center, Lincoln, corresponding author), Alan J Tomkins (University of Nebraska Public Policy Center, Lincoln)
Year2010
Volume42
Issue1
Pages66-86
Publication date2010-12-19
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe American Review of Public Administration (JOURNAL)
Journal identifiersISSN: 0275-0740 • E-ISSN: 1552-3357
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0275074010393271
OpenAlexW2146386741
LanguageEN
Citations received6
References cited22

The purpose of this article is to provide evidence regarding the comparability of results provided by two survey methods—a random phone survey and a nonrandom online survey—using the derived importance–performance approach to examine service satisfaction data at the local level. Specifically, we measure whether nonprobability opt-in online survey results produce results that are convergent or divergent to random phone survey results. The findings show that the phone and online survey techniques yield divergent results when simple univariate statistical techniques are employed but produce similar results when the data are analyzed using the more advanced derived importance approach. Though preliminary, the findings suggest that recent advances in the analysis of satisfaction survey data might have the possibility to offset the methodological drawbacks of nonrandom survey techniques such as opt-in online questionnaires. Because of the cost and resource implications of the use of each survey technique, the results hold potentially important lessons for researchers and administrators interested in understanding the costs and benefits of using various survey methods to assess satisfaction with municipal services

Comparability · Data science · Phone · Statistics · Survey data collection · Survey methodology · Survey research · Applied Psychology · Computer Science · Customer Service Quality and Loyalty · Economic and Environmental Valuation · Mathematics · Psychology · Survey Methodology and Nonresponse

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Unique citing works6
Citations per year0,5
Citation span2014 - 2024 (11)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 6

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