Shakespeare and British Public Diplomacy
Bibliographic Data
| ID | 11760331 |
|---|---|
| Authors | Zhengqi Shao (Nanjing Normal University, corresponding author) |
| Year | 2023 |
| Volume | 6 |
| Issue | 12 |
| Publication date | 2023-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Academic Journal of Humanities & Social Sciences (JOURNAL) |
| Journal identifiers | ISSN: 2616-5783 |
| Publisher | Francis Academic Press Ltd. (PUBLISHER) |
| DOI | 10.25236/ajhss.2023.061204 |
| OpenAlex | W4383000111 |
| Language | EN |
| Citations received | 1 |
| References cited | 2 |
Shakespeare has gained great popularity all around the world. The article is based on Harold Lasswell's 5Ws of communication and examines the UK's public diplomacy efforts exemplified using Shakespeare's plays as a cultural symbol. By analyzing the “Who (Sender), Say What (Content), In Which Channel, To Whom (Receiver), and With What Effect" of the UK's public diplomacy, this article highlights the strategic use of Shakespeare's works as a powerful public diplomacy tool for soft power projection. The UK government has strategically promoted Shakespeare's plays through festivals, media collaborations, educational initiatives, and cultural tourism, targeting both domestic and foreign audiences. These efforts have not only enhanced the UK's cultural influence but have also generated positive perceptions of the UK internationally
Communication source · Diplomacy · Government (linguistics · Media studies · Nation branding · Political science · Politics · Popularity · Power (physics · Public Diplomacy · Public relations · Sociology · Soft power · Symbol (formal · Tourism · Balkan and Eastern European Studies · Engineering · Irish and British Studies · Law · Philippine History and Culture · Public Administration
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2023 - 2023 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |