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The reception of Cameroon Films and home videos in student residential areas

The case of Bambili – Cameroon

Bibliographic Data

ID11870507
AuthorsPaul Animbom Ngong (0000-0001-6448-4276, University of Bamenda, corresponding author)
Year2021
Volume9
Issue1
Pages371-392
Publication date2021-07-14
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCINEJ Cinema Journal (JOURNAL)
Journal identifiersISSN: 2158-8724 • E-ISSN: 2159-2411
PublisherUniversity of Pittsburgh (PUBLISHER • US)
DOI10.5195/cinej.2021.357
OpenAlexW3180238077
LanguageEN
Citations received2
References cited6

Film as a medium of communication uses visual and auditory signs between senders and receivers. It is considered as one of the most influential areas of media. The art form in Cameroon is valorised more through the home video system caused principally by the closure of theatre halls and the advent of cable TV channels dedicated to the broadcasting of movies for home consumption and the emergence of new media. This study looks at the reception of these home videos particularly in the student residential area of Bambili – Cameroon. A total number of 500 students served as sample for the study whose results show that a majority of viewers choose films according to different criteria but mostly influenced by their horizons of expectations

Advertising · Art · Broadcasting (networking · Business · Closure (psychology · Computer security · Consumption (sociology · Geography · Media consumption · Media studies · Multimedia · Political science · Social science · Sociology · Telecommunications · Visual arts · African history and culture studies · Cinema and Media Studies · Computer Science · Law

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Unique citing works2
Citations per year0.4
Citation span2021 - 2023 (3)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 2

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Open DOIOpen Access
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