The primary variables in directed cross-cultural change

From comparative analyses of 171 cases, the principal factors that acted as sanctions or barriers in the introduction of innovations were extracted. They divide themselves into three types of behavior: (a) the techniques, such as communication, demonstration, and flexibility, of the change agent; (b) the motivation--in the form of felt need, practical economic benefit, novelty--for acceptance or rejection by the recipients; and (c) the reaction, such as leadership, theological beliefs, and economic patterns, produced by the traditional cultural patterns. (Author)

Geography · Physics · Primary (astronomy · Global and Cross-Cultural Management · Management, Economics, and Public Policy