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At the Roots of the ‘Finland Boom’

The Implementation of Finnish Image Policy in Japan in the 1960s

Bibliographic Data

ID11992252
AuthorsLaura Ipatti (corresponding author)
Year2018
Volume44
Issue1
Pages103-130
Publication date2018-08-24
Open AccessNo
TypeARTICLE
VenueScandinavian Journal of History (JOURNAL)
Journal identifiersISSN: 0346-8755 • E-ISSN: 1502-7716
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/03468755.2018.1502680
OpenAlexW2888263672
LanguageEN
Citations received4
References cited19

Finland enjoys a positive country image in Japan, where, reportedly, enthusiasm for things Finnish reached the state of a ‘boom’ during the 2000s–2010s. What is this positive visibility based on? To shed light on the foundations of Finland’s visibility in Japan, this article tracks Finland’s national imaging there from a historical perspective. Through an empirical study of Finnish diplomatic archives, the article looks beyond nation branding – the latest mode in the official promotion of states to foreign audiences – and opens a window into the past practices of Finland’s official promotion in the distant East Asian case. In the 1960s, the Press Bureau of Finland’s Foreign Ministry drafted an image policy to support Finland’s neutrality and to broaden the country’s interaction with the West. The policy was implemented through Finland’s embassies, and therefore Finland’s newly defined characteristics also became actively promoted in Tokyo. As a result of this intensification of Finnish public diplomacy in the Cold War, many of the modern aspects of Finland’s later nation branding in Japan were introduced. Of the redefined official autostereotype, cultural and commercial dimensions proved the easiest to promote, whereas its foreign political dimension was met with the most local contradiction

Boom · Diplomacy · Economic history · Economics · Economy · Enthusiasm · Foreign policy · Ministry of Foreign Affairs · Neutrality · Political science · Politics · Promotion (chess · Public Diplomacy · State (computer science · Balkan and Eastern European Studies · European Cultural and National Identity · Historical Geopolitical and Social Dynamics · History · Law · Public Administration

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  • Imagined communities

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Citations per year0.8
Citation span2021 - 2025 (5)
Highly citedNo

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