De-Tradding Tradwives

“Rejection of the Trad-Label” and “Rejection of the Trad-Life”

Dados Bibliográficos

ID12005754
AutoresVeronica Hopner (0000-0003-0876-6329, Massey University, autor correspondente), Sophia Sykes (Massey University)
Ano2026
Volume50
Fascículo2
Páginas226-249
Data de publicação2026-04-03
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoPsychology of Women Quarterly (JOURNAL)
Identificadores do periódicoISSN: 0361-6843 • E-ISSN: 1471-6402
EditoraSAGE Publishing (PUBLISHER • US)
DOI10.1177/03616843261437418
OpenAlexW7148989853
IdiomaEN
Citações recebidas1
Referências citadas44

Across a range of platforms, Tradwives curate and commodify traditional heteronormative ideologies and ways of living devoted to faith and family. As time has passed, a group of women rejecting Tradwifery has also evolved, a term we call De-Tradding. Drawing on a wide range of social media content from Instagram, TikTok, X, YouTube, and Reddit, alongside traditional media sources such as online interviews, feature articles, and podcasts, we captured a snapshot of the what, why, and how of De-Tradding. We identified that De-Tradding was happening in two different ways. The first, “ Rejection of the Trad-label, ” involved women living traditional lives characterized by heteropatriarchal gendered roles, but who rejected the Tradwife label and/or brand on grounds of ideology, politics, and faith. The second way, “ Rejection of the Trad-life, ” included women who exited Tradwifery, largely in response to domestic violence, infidelity, and unequal power arrangements in intimate relationships. De-Tradding is thus both conceptual and material, it is personal and political. Using Feminist Storytelling, we explored the psychological, relational, and sociocultural circumstances through which women “De-Trad,” and in doing so, demonstrated processes of identity transformation, disaffiliation, and boundary (re)negotiation within evolving expressions of online femininities and digital subcultures

Digital media · Faith · Feminism · Happening · Ideology · Objectification · Selfie · Social media · Sociocultural evolution · Gender, Feminism, and Media · Marriage and Sexual Relationships · Media, Religion, Digital Communication