The media factor influencing the effect of organ donation advocacy in South Korea
Bibliographic Data
| ID | 12006728 |
|---|---|
| Authors | Hyunjung Kim (0000-0002-2518-8519, Korea National Sport University, 1239 Yangjae-daero , Seoul, 05541, South Korea, corresponding author) |
| Year | 2018 |
| Volume | 56 |
| Issue | 3 |
| Pages | 417-420 |
| Publication date | 2018-07-21 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Social Science Journal (JOURNAL) |
| Journal identifiers | ISSN: 0362-3319 • E-ISSN: 1873-5355 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1016/j.soscij.2018.07.001 |
| OpenAlex | W2883585739 |
| Language | EN |
| Citations received | 1 |
| References cited | 6 |
In this study, we investigated the influence of the media factor on the effect of and resistance to media advocacy for organ donation by conducting a web-based experiment with a 2 (media: conservative vs. progressive) by 2 (political orientation: conservative vs. progressive) factorial design with media and political orientation as between-subjects factors. The results demonstrate that organ donation intention after exposure to a message advocating organ donation was greater for conservatives in the conservative media group than for those in the progressive media group. The effect of participant–media agreement in regard to political orientation on organ donation intention was explained by perceived media credibility and psychological reactance
Advertising · Biology and political orientation · Business · Credibility · Donation · Mass media · Newspaper · Organ donation · Orientation (vector space · Political science · Politics · Reactance · Digital Marketing and Social Media · Engineering · Law · Media Influence and Health · Media, Religion, Digital Communication · Medicine · Psychology · Social Psychology · Internal Medicine · Transplantation
| Citations per year | 1 |
|---|---|
| Citation span | 2026 - 2026 (1) |
| Highly cited | No |