Advertisement size and goods-buyer characteristics
Some empirical results
Bibliographic Data
| ID | 12007337 |
|---|---|
| Authors | Franklin G Mixon (0000-0001-9998-7412, University of Southern Mississippi, corresponding author), Franklin G Jr Mixon (The University of Southern Mississippi, USA) |
| Year | 1995 |
| Volume | 32 |
| Issue | 2 |
| Pages | 207-212 |
| Publication date | 1995-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Social Science Journal (JOURNAL) |
| Journal identifiers | ISSN: 0362-3319 • E-ISSN: 1873-5355 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1016/0362-3319(95)90006-3 |
| OpenAlex | W2014698043 |
| Language | EN |
| References cited | 10 |
This article provides empirical tests of hypotheses developed by Phillip Nelson and others within the economics of information literature since 1961. Specifically, this study provides empirical justification of Nelson's hypothesis regarding the size of advertisements for various types of goods, such as search goods, experience goods, and credence goods. Buyer differences (income, mobility) are also employed in order to test the robustness of these seminal hypotheses. The econometric results presented here provide some support for the notion that advertisements for goods whose quality can be verified only after purchase (if at all) goes beyond the relation of product brand to product function, and that the size of the advertisement does have important implications regarding seller reputation
Advertising · Business · Credence good · Durable good · Economics · Empirical research · Information asymmetry · Microeconomics · Product (mathematics · Quality (philosophy · Reputation · Robustness (evolution · Consumer Market Behavior and Pricing · Digital Platforms and Economics · Merger and Competition Analysis · Marketing
| Highly cited | No |
|---|