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Rhetorical enterprise in the ministry of “reverend Ike”

Dados Bibliográficos

ID12012014
AutoresWilliam E Wiethoff (Indiana University, autor correspondente), William Wiethoff
Ano1977
Volume44
Fascículo1
Páginas52-59
Data de publicação1977-03-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoCommunication Monographs (JOURNAL)
Identificadores do periódicoISSN: 0363-7751 • E-ISSN: 1479-5787
EditoraTaylor & Francis (PUBLISHER • GB)
DOI10.1080/03637757709390114
OpenAlexW2134460836
IdiomaEN
Referências citadas10

Current evangelical efforts at synthesizing spiritual and secular problem‐solving represent religious manifestations of “rhetorical enterprise"—a shrewd combination of content and delivery which fosters a symbiotic relationship between source and receiver (ministry and follower). This essay suggests a critical methodology for assessing the goals, methods, and precedents of rhetorical enterprise. A case study of the Reverend Frederick J. Eikerenkoetter II (“Reverend Ike”) and his Science of Living ministry illustrates the dynamics of a prominent religious enterprise

Art · Christian ministry · Dynamics (music · Literature · Pedagogy · Rhetoric · Rhetorical question · Sociology · Theology · Biblical Studies and Interpretation · Media, Religion, Digital Communication · Pentecostalism and Christianity Studies · Philosophy

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Velocidade de citaçãohistorical
Altamente citadoNão
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