A Revolution in Motion”

Advertising and the Politics of Nostalgia

Bibliographic Data

ID12081990
AuthorsJeremy Howell (1University of California at Berkeley), Jeremy W Howell (University of California, Berkeley, corresponding author)
Year1991
Volume8
Issue3
Pages258-271
Publication date1991-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueSociology of Sport Journal (JOURNAL)
Journal identifiersISSN: 0741-1235 • E-ISSN: 1543-2785
PublisherHuman Kinetics (PUBLISHER)
DOI10.1123/ssj.8.3.258
OpenAlexW1489899783
LanguageEN
Citations received9
References cited10

As part of their “Revolution in Motion” advertising campaign in 1987, Nike introduced the controversial television commericial that featured, as a sound track, the 1968 Beatles song Revolution . Located within a contemporary framework of time and place, emotion and message, politics and consumption, and capitalism and pleasure, the commercial can be articulated to a critical debate that has increasingly come to determine our political and affective lives. This paper focuses on the nature of this debate as it has emerged over the last decade and addresses, among other things, the legacy of the 1960s, the rise of the fitness movement, the insertion of the Baby Boom generation into the marketplace, the definition of American quality of life, and the rise of the political New Right

Advertising · Aesthetics · Art · Boom · Business · Capitalism · Consumption (sociology · Media studies · Nike · Pleasure · Political economy · Political science · Politics · Sociology · Critical Theory and Philosophy · Engineering · Globalization and Cultural Identity · Law · Political theory and Gramsci · Psychology

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