Selling Health and Fitness to Sporty Sisters
A Critical Feminist Multi-Modal Discourse Analysis of the Lorna Jane Retail Website
Dados Bibliográficos
| ID | 12082012 |
|---|---|
| Autores | M Nash (0000-0002-7429-4924, 1University of Tasmania, autor correspondente) |
| Ano | 2016 |
| Volume | 33 |
| Fascículo | 3 |
| Páginas | 219-229 |
| Data de publicação | 2016-07-19 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Sociology of Sport Journal (JOURNAL) |
| Identificadores do periódico | ISSN: 0741-1235 • E-ISSN: 1543-2785 |
| Editora | Human Kinetics (PUBLISHER) |
| DOI | 10.1123/ssj.2015-0105 |
| OpenAlex | W2481135344 |
| Idioma | EN |
| Citações recebidas | 15 |
In this paper, I conduct a feminist multimodal critical discourse analysis (FMCDA) of the Lorna Jane (LJ) retail website ( www.lornajane.com.au ), an Australian fitness fashion company, to examine the discursive strategies used by the company to authorize a particular notion of “active living” for women. Specifically, I shall examine how the semiotic choices on the LJ website signify key discourses and themes related to health and fitness and how they are used to place the responsibility for fitness and health onto individual women. In particular, I focus on the discourses inscribed through the technologies, styles, fabrics, colors, cuts, and sizing of LJ clothing items. I am also interested in the underlying choices, assumptions, and biases of these constructions and the power relationships underpinning them. I conclude that “empowerment” for women on the LJ website is imagined in a limited, individualistic way
Aesthetics · Art · Clothing · Critical discourse analysis · Empowerment · Epistemology · Ideology · Individualism · Political science · Politics · Semiotics · Sociology · Crafts, Textile, and Design · Digital Communication and Language · Discourse Analysis in Language Studies · Gender Studies · Law
Building community or perpetuating inclusionism? The representation of “inclusion” on fitness facility websites
The subtle codification of science through integrated design
No Amount of Baths Is Gonna Make You Feel Better”
Being a Group Fitness Instructor during the Covid-19 Crisis
The Lively Intra-Actions of Athleisure
The athletic labour of femininity
Postfeminism, consumption and activewear
An infinite project to nowhere
Shifting old-fashioned power dynamics”
Selling a fashionable and “colorful” post-feminist image
It won’t harm the hymen!” – a multimodal critical discourse analysis of the marketing discourse of tampons in China
Women’s Bodies, Femininity, and Spacetimemattering
New Materialisms, Material Methods, and the Research Process
The deadly couch
Toward More-Than-Human Understandings of Sport and the Environment
| Obras citantes distintas | 15 |
|---|---|
| Citações por ano | 1,88 |
| Intervalo de citações | 2018 - 2026 (9) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 15 |