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Inventing a Language Online

The Practice of Edutainment in English Teaching Instagram Posts

Bibliographic Data

ID12115010
AuthorsNaseh Shahri (0000-0001-7003-5899, Departement of Linguistics and Asian/Middle Eastern Languages San Diego State University San Diego USA, corresponding author), Mojtaba Soleimani Karizmeh (University of British Columbia, Department of Language and Literacy Education Concordia University Montreal Canada)
Year2024
Volume35
Issue2
Pages756-767
Publication date2024-11-24
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Applied Linguistics (JOURNAL)
Journal identifiersISSN: 0802-6106 • E-ISSN: 1473-4192
PublisherWiley (PUBLISHER • GB)
DOI10.1111/ijal.12645
OpenAlexW4404662696
LanguageEN
Citations received1
References cited39

As the use of English in digital spaces continues to grow, there is an increasing amount of research focused on how it is adapted to local contexts. Proceeding from the argument that we need to go beyond studying English in isolation to investigate how it gets localized in digital settings, the purpose of the study is to investigate Instagram English teaching posts intended for an Iranian audience. To this end, we collect and analyze a dataset of Instagram posts aimed at teaching English. The research questions center on the resources which come together in these posts. Theoretically, the analysis draws on language assemblages. The findings show that English is entangled with a range of other resources and these Instagram posts emerge as engaging in edutainment, a material activity involving three interlined semiotic processes. While these processes do involve drawing from the users' L1s, they are more complex, involving a more varied set of resources than language. The social practice of edutainment comes to the fore as central, and forms are enlisted to serve this practice

Linguistics · Pedagogy · Sociology · Digital Communication and Language · Discourse Analysis in Language Studies · Language, Discourse, Communication Strategies · Philosophy · Psychology

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Unique citing works1
Citations per year1
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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