MMA and Cultural Industry
A look at the trajectory and training of female fighters
Bibliographic Data
| ID | 12129014 |
|---|---|
| Authors | Brasil Secretaria de Estado da Educação e da Cultura (Secretaria da Educação, corresponding author), Grasiela Oliveira Santana Da Silva (0000-0002-4294-6932, Universidade do Porto), Angelita Alice Jaeger (0000-0003-4998-1578, Universidade do Porto), Paula Silva (0000-0003-4231-9469) |
| Year | 2023 |
| Issue | 48 |
| Publication date | 2023-12-15 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | ex aequo - Revista da Associação Portuguesa de Estudos sobre as Mulheres (JOURNAL) |
| Journal identifiers | ISSN: 0874-5560 • E-ISSN: 2184-0385 |
| Publisher | Edições Afrontamento, Lda (PUBLISHER • PT) |
| DOI | 10.22355/exaequo.2023.48.12 |
| OpenAlex | W4390815802 |
| Language | EN |
| References cited | 6 |
Mixed Martial Arts gained popularity by promoting show fighting. The institutionalization and rationalization of the rules generated consumption and profits. This study analyses the coaching, commodification and training of athletes within MMA from the perspective of the Cultural Industry (CI) theory. We used observation and semi-structured interviews with 6 fighters and 3 specialist sport conditioning trainers, and the resulting data were subjected to content analysis with the aid of QSR NVivo software. Three categories emerged: Trajectory of female fighters in MMA; Training and functionality of athletes’ bodies; MMA and sports commodification. Athletes’ bodies are managed and programmed, precisely trained and made beautiful to become consumable
Advertising · Art · Athletes · Business · Coaching · Commodification · Martial arts · Physical therapy · Political science · Popularity · Public relations · Rationalization (economics · Sociology · Visual arts · Engineering · Law · Martial Arts: Techniques, Psychology, and Education · Medicine · Psychology · Social Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society
| Citation velocity | historical |
|---|---|
| Highly cited | No |