National vs. Local Celebrity Endorsement and Politics
Bibliographic Data
| ID | 12157482 |
|---|---|
| Authors | Anubhav A Mishra (0000-0002-6968-7942, Becton Dickinson (India), corresponding author), Abhinav Mishra (0000-0003-2368-1788, Tata Main Hospital) |
| Year | 2014 |
| Volume | 27 |
| Issue | 4 |
| Pages | 409-425 |
| Publication date | 2014-03-06 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Politics Culture and Society (JOURNAL) |
| Journal identifiers | ISSN: 0891-4486 • E-ISSN: 1573-3416 |
| Publisher | Springer Science+Business Media (PUBLISHER • DE) |
| DOI | 10.1007/s10767-014-9174-y |
| OpenAlex | W1977024796 |
| Language | EN |
| Citations received | 10 |
| References cited | 82 |
Advertising · Appeal · Brand equity · Business · Cognitive psychology · Credibility · Political science · Politics · Recall · Source credibility · Voting · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Gender, Feminism, and Media · Law · Psychology · Social Psychology · Marketing
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| Unique citing works | 10 |
|---|---|
| Citations per year | 1,11 |
| Citation span | 2017 - 2026 (10) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 10 |