The Usda, Gender, and Race Equity
Representation on Conservation Agency Websites and Social Media
Bibliographic Data
| ID | 12164367 |
|---|---|
| Authors | Ennea Fairchild (0000-0003-2438-7951, University of Northern Colorado, corresponding author), Peggy Petrzelka (0000-0002-4276-0054, Utah State University) |
| Year | 2020 |
| Volume | 34 |
| Issue | 1 |
| Pages | 122-132 |
| Publication date | 2020-03-25 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Society & Natural Resources (JOURNAL) |
| Journal identifiers | ISSN: 0894-1920 • E-ISSN: 1521-0723 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/08941920.2020.1743802 |
| OpenAlex | W3013787055 |
| Language | EN |
| Citations received | 5 |
| References cited | 22 |
How to increase conservation practices on farmland is a never-ending discussion topic for those working in the area of agriculture. Targeting of potential clients through conservation marketing is a key principle. Yet, prior research has identified that women and people of color are largely “invisible” in agriculture, to federal agricultural and conservation agencies. In this content analysis, we conduct an analysis of the U.S. Department of Agriculture (USDA) agency websites and social media to determine the inclusiveness of marketing by USDA. Our analysis of gender and race focuses on three primary categories: (1) numbers; (2) focus; and (3) roles. Our findings reveal that the USDA is perpetuating a normative position of agriculture as a man’s world with its dominant focus on the white male. The findings highlight how women (especially those of color) are marginalized in agricultural imagery by federal agricultural agencies that provide conservation programs
Agency (philosophy · Agriculture · Business · Content analysis · Geography · Normative · Political science · Public relations · Race (biology · Social science · Sociology · White (mutation · Diverse Educational Innovations Studies · Forest Management and Policy · Gender Studies · Organic Food and Agriculture · Marketing
A critical assessment of participation in stakeholder engagement in agrifood system research
Landownership and power
Perceived equity dimensions of agricultural carbon markets in the US Midwest
Evaluating diversity, equity, and inclusivity in outdoor programs for veterans on public lands
Gender Ramifications of a Weberian Bureaucracy
The qualitative content analysis process
Loving the Land Is Not Enough
Gendered interactions in corporate annual report photographs
Because they can do the work’
We Don’t Equal Even Just One Man”
Relational Agriculture
Women Agricultural Landowners—Past Time to Put Them “On the Radar”
How Much Does Property Cost Up There?”
Racial, ethnic and gender inequities in farmland ownership and farming in the U.S
From lumberjack to business manager
Visual destination images of Peru
Changing femininity The social construction of women farmers in Norway
Doing Rural Masculinity - From Logging to Outfield Tourism
Barriers to the Adoption of Sustainable Agriculture on Rented Land
Doing Gender
Placeholders and Changemakers
Farm Women and the Empowerment Potential in Value-Added Agriculture
| Unique citing works | 5 |
|---|---|
| Citations per year | 1,25 |
| Citation span | 2022 - 2025 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |