Subjective relative income and lottery ticket purchases

Datos Bibliográficos

ID12166342
AutoresEmily Haisley (Carnegie Mellon University), Romel Mostafa (0000-0003-1531-1146, Decision Sciences (United States)), G Loewenstein (0000-0003-2790-0474, Decision Sciences (United States), autor de correspondencia)
Año2008
Volumen21
Número3
Páginas283-295
Fecha de publicación2008-01-02
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Behavioral Decision Making (JOURNAL)
Identificadores de la revistaISSN: 0894-3257 • E-ISSN: 1099-0771
EditorialWiley (PUBLISHER • GB)
DOI10.1002/bdm.588
OpenAlexW2078635544
IdiomaEN
Citas recibidas39
Referencias citadas38

Despite a return of only $.53 on the dollar, state lotteries are extremely popular, especially among the poor, who play the most but can least afford to play. In two experiments conducted with low‐income participants, we examine how implicit comparisons with other income classes increase low‐income individuals' desire to play the lottery. In Experiment 1, participants were more likely to purchase lottery tickets when they were primed to perceive that their own income was low relative to an implicit standard. In Experiment 2, participants purchased more tickets when they considered situations in which rich people or poor people receive advantages, implicitly highlighting the fact that everyone has an equal chance of winning the lottery. Copyright © 2007 John Wiley & Sons, Ltd

Actuarial science · Advertising · Business · Computer security · Demographic economics · Economics · Liberian dollar · Lottery · Microeconomics · Ticket · Computer Science · Decision-Making and Behavioral Economics · Economic and Environmental Valuation · Experimental Behavioral Economics Studies · Psychology · Finance