Public Opinion Toward Computers as a Function of Exposure
Bibliographic Data
| ID | 12170448 |
|---|---|
| Authors | Edward F Mcquarrie (0000-0002-2713-1153, corresponding author), Kichiro Iwamoto |
| Year | 1990 |
| Volume | 8 |
| Issue | 2 |
| Pages | 221-233 |
| Publication date | 1990-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Science Computer Review (JOURNAL) |
| Journal identifiers | ISSN: 0894-4393 • E-ISSN: 1552-8286 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/089443939000800204 |
| OpenAlex | W2017148580 |
| Language | EN |
| References cited | 17 |
A mail survey of registered voters in California examines attitudes toward computer technology. Among both users and non-users, more positive attitudes are associated with greater exposure to computers. The influence of exposure extends to specific opinions and values as well as global affect. The fact of exposure, not benefits received or self-selection, appears to be the key factor in this shift of attitude. The results suggest that a "computer imperative" characterizes reactions to this technology. Keywords : social impact of technology, diffusion of innovations, home computers, computers and society, technological imperative, computer phobia, attitudes toward computers
Affect (linguistics · Computer security · Function (biology · Key (lock · Political science · Public opinion · Public relations · Selection (genetic algorithm · Child Development and Digital Technology · Computer Science · Gender and Technology in Education · Impact of Technology on Adolescents · Law · Psychology · Social Psychology · Artificial Intelligence
Mail and telephone surveys
Mere Exposure
Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences
A Theory of Cognitive Dissonance
Self-Perception Theory
Set Correlation As A General Multivariate Data-Analytic Method
The diffusion of innovations
A post-adoption analysis of computing in the home
Attitudinal effects of mere exposure
Computers and the Social Sciences
Cognitive structure and attitudinal affect
Characteristics of Adopters and Non-Adopters of Home Computers
| Citation velocity | historical |
|---|---|
| Highly cited | No |