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Finding Online Subcultures in Shared Meanings

Bibliographic Data

ID12170753
AuthorsAdam King (0000-0003-0632-8317, corresponding author), Adam B King
Year2007
Volume26
Issue2
Pages137-151
Publication date2007-12-03
Open AccessYes
TypeARTICLE
VenueSocial Science Computer Review (JOURNAL)
Journal identifiersISSN: 0894-4393 • E-ISSN: 1552-8286
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0894439307303177
OpenAlexW2150963528
LanguageEN
Citations received8
References cited25

This article describes a cluster analysis of affective sentiments assigned by a sample of 2,400 Internet users to a set of online-relevant concepts. The results of the cluster analysis, which identified five subcultures of the Internet population (Mainstream, Casual, Cliché, Enthusiast, and Neutral), are discussed in regard to demographic and use variations. The results of the study suggest that there is some utility in studying subcultures by seeking shared meanings rather than seeking demographic variations assumed to be culturally bounding. About Internet users in particular, the results suggest that online subcultural variation is mainly between novices and experienced users, although multiple subcultures persist even among experienced users. Interestingly, Internet users seem to affectively respond to online settings quite differently than offline settings, a finding that may recede as online settings become more nuanced

Casual · Internet privacy · Internet users · Mainstream · Political science · Population · Sample (material · Set (abstract data type · Sociology · The Internet · Variation (astronomy · World Wide Web · Computer Science · Demography · Digital Communication and Language · Impact of Technology on Adolescents · Psychology · Social Media and Politics · Social Psychology

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Citations per year0.67
Citation span2014 - 2025 (12)
Highly citedNo

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