No laughing matter? Young adults and the “spillover effect” of candidate-centered political humor

Bibliographic Data

ID12196137
AuthorsJody C Baumgartner (0000-0002-2575-9393, corresponding author), Jody Baumgartner
Year2013
Volume26
Issue1
Publication date2013-01-22
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueHumor - International Journal of Humor Research (JOURNAL)
Journal identifiersISSN: 0933-1719 • E-ISSN: 1613-3722
PublisherDe Gruyter Mouton (PUBLISHER • DE)
DOI10.1515/humor-2013-0003
OpenAlexW1699116154
LanguageEN
Citations received16

Is there a spillover effect among young adults that results from viewing candidate-centered political comedy? A panel survey was conducted where one half of the subjects, all aged 18–24, viewed four short animated online video clips lambasting the candidates during the final months of the 2008 presidential campaign. Results suggest that a negative schema was primed among viewers as the result of viewing this candidate-centered political humor, which appears to have guided evaluations of other political objects as well. In particular, viewers of the clips evaluated public officials, government and the news media lower than did non-viewers. The research adds to our understanding of the effects of political humor, suggesting that the attitudinal effects of political humor extend well beyond its explicit target

Advertising · Art · Business · CLIPS · Comedy · Economics · Political science · Politics · Presidential campaign · Presidential election · Presidential system · Schema (genetic algorithms · Spillover effect · Visual arts · Communication in Education and Healthcare · Computer Science · Discourse Analysis in Language Studies · Humor Studies and Applications · Law · Psychology · Social Psychology · Artificial Intelligence

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