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Out of Sight, out of Mind? Controversy over Offshore Wind Energy in Norway's News Media

Bibliographic Data

ID12205779
AuthorsSara Heidenreich (0000-0003-2524-8080, Norwegian University of Science and Technology, corresponding author)
Year2016
Volume25
Issue4
Pages449-472
Publication date2016-06-17
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueScience as Culture (JOURNAL)
Journal identifiersISSN: 0950-5431 • E-ISSN: 1470-1189
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/09505431.2016.1183609
OpenAlexW2420389020
LanguageEN
Citations received11
References cited42

News media are important reference points for public sense-making of emerging technology. In Norway, offshore wind can be considered an emerging technology. Siting renewable energy technology offshore is commonly regarded as a solution to onshore implementation problems, as development happens ‘out of sight, out of mind’ of the public. However, does moving renewable energy technology offshore really prevent controversy? How is emerging offshore wind technology made comprehensible in Norwegian news media? The dominance of supporting actors and arguments in the Norwegian news media discourse on offshore wind energy technology and the high prevalence of the argument that offshore wind should be non-controversial due to its placement ‘out of sight’ suggest that the expectation that such technology will prevent controversy has been partly met. Still, the emerging technology has been accompanied by an evolving controversy, though with a different extent and focus than the controversy over onshore wind. Both supporting and opposing actors have made offshore wind energy technology comprehensible by employing economic, environmental and moral arguments. Economics has appeared as a privileged frame of interpretation used by both supporters and opponents. Environmental arguments have shifted their focus to biodiversity and global aspects such as sustainability and climate change, and lost their dominance relative to their role in onshore controversies

Advertising · Astronomy · Business · Energy (signal processing · Media studies · Offshore wind power · Physics · Political science · Sight · Sociology · Wind power · Engineering · Risk Perception and Management · Social Acceptance of Renewable Energy · Sustainability and Climate Change Governance

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Unique citing works11
Citations per year1,57
Citation span2019 - 2025 (7)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 11

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