Nation Branding and the Olympic Games
New Media Images for Greece and China
Bibliographic Data
| ID | 12217323 |
|---|---|
| Authors | Roy Panagiotopoulou (National and Kapodistrian University of Athens, corresponding author) |
| Year | 2012 |
| Volume | 29 |
| Issue | 16 |
| Pages | 2337-2348 |
| Publication date | 2012-10-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | The International Journal of the History of Sport (JOURNAL) |
| Journal identifiers | ISSN: 0952-3367 • E-ISSN: 1743-9035 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/09523367.2012.744527 |
| OpenAlex | W2059740505 |
| Language | EN |
| Citations received | 11 |
| References cited | 12 |
Both Greece in Athens 2004 and China in Beijing 2008 desired to promote national images and characteristics that drew upon their long, cultural histories and their associated contributions to world civilisation. Cultural heritage and achievements received priority when the Olympic organisers planned media presentations. However, the priorities of Greece and China differed in their communication preferences and promotional strategies. This article outlines the disparate use made of these preferences and strategies, comments on the respective efforts to further national image via the media, and discusses the extent to which each nation achieved success in regard to the choices made
Advertising · Business · China · Media studies · Nation branding · Political science · Public relations · Sociology · Media Studies and Communication · Media, Gender, and Advertising · Sport and Mega-Event Impacts
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The soft power of commercialised nationalist symbols
The legacies of the Athens 2004 Olympic Games
Olympic legacies
Sports mega-events and shaping the international image of states
Before the Sunshine
Having a soul or choosing a face? Nation branding, identity and cosmopolitan imagination
Competitive Identity
Branding the nation
Handbook on Tourism Destination Branding
Attitudes Towards China Before and After the Beijing Olympics
Encoding the Olympics – Visual Hegemony? Discussion and Interpretation on Intercultural Communication in the Beijing Olympic Games
Olympic Legacies in the IOC's ‘Celebrate Humanity’ Campaign
Media Events in a Global Age
Mega-Events and Modernity Revisited
| Citations per year | 0.85 |
|---|---|
| Citation span | 2013 - 2026 (14) |
| Highly cited | No |