Brands of Economics and the Trojan Horse of Pluralism
Bibliographic Data
| ID | 12230278 |
|---|---|
| Authors | Peter E Earl (0000-0001-9522-2308, The University of Queensland, corresponding author), Ti-Ching Peng (0000-0002-9102-6147, National Dong Hwa University) |
| Year | 2012 |
| Volume | 24 |
| Issue | 3 |
| Pages | 451-467 |
| Publication date | 2012-07-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Review of Political Economy (JOURNAL) |
| Journal identifiers | ISSN: 0953-8259 • E-ISSN: 1465-3982 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/09538259.2012.701927 |
| OpenAlex | W2072536534 |
| Language | EN |
| Citations received | 9 |
| References cited | 23 |
This paper examines the current status and prospects of heterodox approaches to economics in relation to the problem of marketing ideas to groups of potential users who see the world in very different ways. It draws lessons from the changing status of behavioural economics and highlights the marketing problems that arise between heterodox economists whose perspectives overlap only partially. Its principal message is that the best hope for heterodox economics may lie in taking a less openly combative approach than hitherto when trying to win over mainstream economists and instead using strategies of stealth based on the empirical advantages of pluralistic applied research methods
Applied economics · Economics · Epistemology · Heterodox economics · Mainstream · Mainstream economics · Neoclassical economics · Pluralism (philosophy · Political science · Positive economics · Trojan horse · Decision-Making and Behavioral Economics · Economic Theory and Institutions · Experimental Behavioral Economics Studies · Law
Dimensión y método en la teoría económica contemporánea
Reconsidering Media Economics
Becoming paradigmatic
Forty years of behavioral economics
Predicting the impact of American Economic Review articles by author characteristics
Post Keynesians and Others
La mobilité disciplinaire des chercheurs au cœur de l’économie comportementale
Neuroeconomics
Behavioral economics and the nature of neoclassical paradigm
The Economics of Abundance
Economics and Institutions
Mental Accounting and Consumer Choice
Prospect Theory
Toward a positive theory of consumer choice
A behavioral theory of the firm
Economics fit for the Queen
Heterodox Economics and its Critics
Post Keynesians and Others
A Post Keynesian theory of decision making under uncertainty
Uncertainty, Evolution, and Economic Theory
A History of Economic Ideas
Behavioral Economics
| Unique citing works | 9 |
|---|---|
| Citations per year | 0,64 |
| Citation span | 2012 - 2025 (14) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 8 |