The show must go on

Proposals to measure the economic value of Grassroots Music Venues

Bibliographic Data

ID12235384
AuthorsMaria Luísa Zarur Guarisa (0000-0003-3454-3559, Master in Creative Economy Management, Escola Superior de Propaganda e Marketing (ESPM-Rio), Rio de Janeiro, Brazil), João Luiz de Figueiredo (0000-0003-0292-5683, Master in Creative Economy Management, Escola Superior de Propaganda e Marketing (ESPM-Rio), Rio de Janeiro, Brazil), Ana Flávia Machado (0000-0001-8573-7906, Universidade Federal de Minas Gerais, corresponding author)
Year2023
Volume33
Issue3
Pages291-308
Publication date2023-03-30
Open AccessNo
TypeARTICLE
VenueCultural Trends (JOURNAL)
Journal identifiersISSN: 0954-8963 • E-ISSN: 1469-3690
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/09548963.2023.2193874
OpenAlexW4361254120
LanguageEN
References cited15

The impacts of the COVID-19 pandemic on private grassroots music venues (GMVs) increased the difficulties in their business model, showing the vulnerability of their economic sustainability. This paper proposes ways to measure the economic value of GMVs in the city of Rio de Janeiro (RJ), Brazil, seeking to highlight the important role of such venues and of public and private support for their maintenance. To this end, an online survey was applied to 180 GMVs goers and 188 non-goers, based on the contingent valuation method. The data shows GMVs play an important role within the musical ecosystem and generate positive externalities for the city. Both goers and non-goers tend to understand this importance and identify GMVs as businesses that generate cultural and economic value for the city, showing a non-use value of the good

Business · Economics · Externality · Grassroots · Microeconomics · Political science · Sustainability · Valuation (finance · Value (mathematics · Consumer Retail Behavior Studies · Cultural Industries and Urban Development · Ecology · Finance

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