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Will You Trust Me

How Individual American Donors Respond to Informational Signals Regarding Local and Global Humanitarian Charities

Bibliographic Data

ID12249264
AuthorsJoannie Tremblay‐boire (0000-0002-2163-7719, corresponding author), Joannie Tremblay-Boire, Aseem Prakash (0000-0002-7364-0135)
Year2016
Volume28
Issue2
Pages621-647
Publication date2016-09-09
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueVoluntas Revista Internacional de Filosofia (JOURNAL)
Journal identifiersISSN: 2179-3786 • E-ISSN: 1573-7888
PublisherSpringer Science+Business Media (PUBLISHER • DE)
DOI10.1007/s11266-016-9782-4
OpenAlexW2512280879
LanguageEN
Citations received13
References cited47

When making charitable donations, individuals would like to have some assurance that their resources will be used appropriately, but they do not necessarily have the time to research charities thoroughly. Charities have thus joined voluntary regulatory programs to signal trustworthiness and good governance. We conduct a survey experiment to explore if individual donors in the United States are more willing to give to a charity participating in a voluntary regulatory program. Because voluntary programs vary in their institutional design, we further test whether the provision of third-party auditing (to ensure that charities abide by program rules and obligations) enhances donor confidence in the voluntary program. Finally, we explore whether individuals seek to circumvent information problems by donating to local charities as opposed to overseas charities. We find that charity membership in a voluntary program does not influence people’s willingness to donate significantly, but that location of operations is significant

Advertising · Audit · Business · Corporate governance · Donation · Economics · Management · Opt-out · Political science · Public relations · Test (biology · Trustworthiness · Turnover · Experimental Behavioral Economics Studies · Law · Nonprofit Sector and Volunteering · Psychology · Religion, Society, and Development · Social Psychology · Accounting · Finance

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Unique citing works13
Citations per year1,44
Citation span2017 - 2026 (10)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 13

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