Entrepreneurial identities and the problematic of subjectivity in media-mediated discourses

Bibliographic Data

ID12253192
AuthorsRadha Iyer (0000-0001-5655-7922, Queensland University of Technology, Brisbane, Australia,, corresponding author)
Year2009
Volume20
Issue2
Pages241-263
Publication date2009-03-01
Open AccessYes
TypeARTICLE
VenueDiscourse & Society (JOURNAL)
Journal identifiersISSN: 0957-9265 • E-ISSN: 1460-3624
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0957926508099004
OpenAlexW1983127122
LanguageEN
Citations received9
References cited29

This article examines discourses of patriarchy and femininity in representations of Indian women entrepreneurs in the popular Indian print media. Through critical discourse analysis of data consisting of 46 articles, the article examines the subtle positioning of Indian women entrepreneurs in language that is at once restraining and indicative of empowerment and independence. The analysis illustrates media stance as ambivalent and ambiguous with Indian women portrayed as traditional and modern, passive and proactive, dependent and independent. The resistive stance of women entrepreneurs provides the oppositional discourse of difference termed the discourses of `being' and `becoming' 1 based on Deleuze and Guattari's (1987) notion of `becoming'. I conclude the article by accentuating that a critical reading practice is required to identify stereotypes and tease out discourses that illustrate transformative practices

Aesthetics · Ambivalence · Critical discourse analysis · Deleuze and Guattari · Discourse analysis · Empowerment · Epistemology · Femininity · Linguistics · Patriarchy · Political science · Sociology · Subjectivity · Transformative learning · Gender Studies · Gender, Feminism, and Media · Media, Gender, and Advertising · Psychology · Social Psychology · South Asian Cinema and Culture

Tools

Open DOISci-Hub